Belgian Best Beef :

Strength in numbers

GHL (Jean Gotta Group), Vlevia, Viande de Liège and Q-Group have joined forces to form Belgian Best Beef, a new economic interest group that will seek out new markets for Belgian beef and address a pressing need for local farmers to export their produce outside Europe. The unprecedented move will also allow producers to pool their output to cater to bigger markets, with beef from local farmers and processing firms marketed under the same banner.

The four companies will, of course, remain independent competitors in the domestic and European markets.