GHL (Jean Gotta Group), Vlevia, Viande de Liège and Q-Group have joined forces to form Belgian Best Beef, a new economic interest group that will seek out new markets for Belgian beef and address a pressing need for local farmers to export their produce outside Europe. The unprecedented move will also allow producers to pool their output to cater to bigger markets, with beef from local farmers and processing firms marketed under the same banner.
The four companies will, of course, remain independent competitors in the domestic and European markets.
GHL, part of the Jean Gotta Group, was founded by Jean Gotta in 1975. We produce and process high-quality Belgian beef and run a fresh produce logistics business. We employ 180 people. We operate an abattoir in Aubel, with a slaughter capacity of 1,000 cattle per week, and have our own cutting and processing plants. The group’s consolidated turnover exceeds €70 million. We sell a comprehensive range of beef products, from whole carcasses to consumer-packaged products. Our main focus is boneless beef, fresh vacuum-packed or frozen for export. We hold the highest level of IFS certification, and we are also organic- and halal-certified. The three words that best summarise our products, and the way we work, are traceability, quality and expertise.ghlgroupe.be
Viande de Liège is a meat processing firm owned by Belgian Meat Partners. It sources its beef from Hesbaye (Condroz, Province of Liège) and the Belgian Ardennes. Its production plant, at the heart of the Meuse-Rhine Euroregion, employs 120 people and the company’s annual turnover is €75 million. The firm boasts extensive cutting, packing, storage and freezing capacity. It produces halal meat in accordance with strict rules. Viande de Liège has a well-established export business. It places a strong emphasis on traceability, quality and food safety.viandedeliege.com
Q-Group Holding was founded in 1973. It operates four production plants in Belgium (Ghent, Lokeren, Chimay and Neufchâteau), plus a farm in Dendermonde. Q-Group employs 230 people and its turnover stands at €90 million. The group’s plants specialise in cattle fattening and beef cutting. Q-Group also specialises in halal-certified minced beef. Its automated packing lines are capable of producing vacuum-packed, boxed, bulk-packaged and consumer-packaged products. Q-Group is present in Belgium, the Netherlands, Germany, France and Luxembourg.q-food.be
Yèz is a new brand in the food industry that stands for premium quality meat, Our products result form a long tradition that started on a small boutique farm. Yèz develops high quality products with passion, honour and respect. Having the most sophisticated and sustainable production procces in the word, we comply to the highest ecological standards. Yèz Made with love for people, culture and nature.yezfood.com
Belgian family-owned firm Vlevia sells processed beef products. Although it was founded as recently as 2015, its founding families (the Debaere & Strobbe families) have been selling meat for almost 100 years. With operations spanning five sites and specialist subsidiaries, the group covers almost every aspect of the production chain, from live cattle fattening and trade, to closed-loop slaughter, beef cutting and processing, and transport and logistics. This vertically integrated model gives Vlevia total control of the entire production process, ensuring the products it sells meet the very highest standards. Its extensive product range includes live cattle, whole carcasses, vacuum-packed and frozen meat, and consumer portions packaged in a protective atmosphere. All its premises meet the strictest international standards and hold IFS, BRC and other quality certifications. Vlevia is a leading player on the Belgian market. It employs more than 100 people and posts consolidated annual turnover of €90 million. As a responsible corporate citizen, Vlevia is careful to pursue a sustainable, conscientious growth policy.vlevia.be